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Yellow Pages ads help shoppers make purchase decisions.
  • Almost half (48%) of Yellow Pages references are by people who are actively shopping; that is, they have not already chosen a business.
  • Half of the users that have only one business or brand in mind when they seek out the Yellow Pages ends up looking at other ads.
  • Overall, 70% of Yellow Pages users use the information in Yellow Pages ads to help in making shopping decisions.
  • The Yellow Pages deliver a targeted audience.
For example, a locksmith's ad in the newspaper or on television or radio is a broad message that is wasted on an audience that may not need a locksmith. That same ad under the Yellow Pages "Locksmith" heading is directly targeted to the user who is in search of a locksmith in their location.
AD AMERICA, INC. | 5397 Twin Knolls Rd., Suite 14 | Columbia, MD 21045 | Toll Free: 1.800.715.5660 | Ph: 410.715.0400 | Fax: 410.715.0550