An audience that is READY to buy! Yellow Pages users are "better" consumers than any other media audience. People who rely heavily on Yellow Pages are affluent, motivated, well educated, technologically savvy and willing to try new brands if they have the right information.

• Ninety-nine percent of U.S. adults are familiar with the Yellow Pages!
• Forty-six percent refer to it in a typical week.
• Studies show that 86% are likely to make a purchase.
• No other medium can boast such a high follow-through.
• Directory usage is driven by major life events.